NIRA Communications is a public relations’ agency, profiled in
organizing of PR campaigns and special events of arts and
culture mainly on the territory of Varna and the region.
The company is created in 2006 by Nina Lokmadzhieva – an expert
with long experience in art journalism and public relations. The
team enlists assistants and consultants specialized in arts,
science, media and marketing communications. The agency
co-operates with leading designers, photographers, web designers
and other specialists of the region.
The cognition of business situation in Varna, skilled relations
with media and close contacts with representatives of all kinds
of arts help in organizing powerful and well remembered events.
These advantages determine the NIRA Communications as a
preferable partner of other companies situated in Sofia in
conducting their own events in Varna.
The special events planned and managed by the company enlist the
opening of Prista Oil Terminal at Varna Port – 2008, The Annual
Exhibition of M-TEL – 2009, The Special Olympics Bulgaria
The team is solid well experienced in communicating of major
international activities – festivals, exhibitions, special
PR campaigns organized by the agency distinguish profound
marketing approach and pointed attention to the professional
requirements of different audiences and particularly to the
media in Bulgaria.
NIRA Communications managed the PR actions in Varna of numbers
of stars as the great piano player Richard Clayderman (2010),
the violin virtuoso Nigel Kennedy (2007) and the violist Yuri
Bashmet (2010), Vasko Vasilev (2006 and 2008), Lord Of The Dance
(2010), The Moiseev Russian Ballet (2008), Boney M (2009 and
2010), Beloslava (2009), etc.
The company warmly supports the cause “Varna – candidate for
European capital of culture 2019”. Working for this nomination
NIRA Communications published the book “European capitals of
culture” in Bulgarian and English.
The company started a series of music concerts named “The Great
Unknown Composers” – a new approach to the European classical
heritage through the expressions of jazz and pop culture.
NIRA Communications held two international campaigns in Italy -
Sicily and Bulgaria – Varna in collaboration with partners from
Italy in March 2011.
The first – WHERE IS BULGARIA included more than 200 people in
the town of Barchelona Pozo di Goto in Sicily. They learned a
lot about Bulgaria and found many parallels in the dramatic
history by lectures and information materials.
The action 3 COLORS, 2 FLAGS, 1 IDEA - FREEDOM was dedicated to
the 150th anniversary of the Unification of Italy. The messages
of this campaign touched more than1000 Bulgarians in honor of
1000 soldiers of Garibaldi and left a long-lasting impression.
The agency gives extra special attention to the support of
popularizing young artists in literature and visual arts.
Nina Lokmadzhieva and NIRA Communications carry their social
responsibility by frequent pro bono activities for children with
special needs in Karin Dom – Varna and Special Olympics –